To track the usage and success of the given discount vouchers, we tested the deployment of a single-purpose code dispensing kiosk. The kiosk functionality was very simple – a single “Print vouchercode” button. Pressing the button would instantly produce a voucher coupon with an unique code – usable on the Telmore webshop.

With the kiosk, we had the ability to track the usage of individual codes. Fill up the offline kiosk with new coupon codes and extract the usage data. The kiosk also allowed for fast turnaround when Telmore wanted to switch to a new set of voucher codes halfway through the campaign. No need to have preprinted physical vouchers, when a voucher can be produced instantly.

We took away the cruft. One deal. One price. One shipping option. A curated webshop without unnecessary menus, options and price structures enabled customers to quickly choose two DVD movies for a fixed price. After selection and entry of delivery information, the Telia customer would authenticate themselves and complete payment using a payment card.

With integrated logistics handling, the customer would kept up to date with information about order shipping and expected delivery date.

Looking at the clients core values, our proposal was a playful take on the dreaded task of filling out forms with personal information. We wanted to involve the children and have them and their parents to complete the registration together. We proposed so-called “madlib” forms, that lets users write the registration input in a narrative form.

Before sending physical magazines in the mail, the recipient addresses are normally subjected to an address wash where invalid addresses are removed from the outbox. To reduce this waste we implemented a live address validation that lets the members themselves correct any mistakes in the address during the signup flow.

In a attempt at bridging the digital/physical divide, we are introducing the CoopPlus member kiosk. The kiosks provide a quick overview of your personal offers when you enter the store. The kiosks are online and feature both printer and scanner.

• Customer identification
• LoB integration
• Passbook ready
• NFC ready

Through an iPad application, individual branches were able to assign tickets to selected customers. The customers received an invitation with personal voucher code on e-mail and SMS. This eliminated the hassle of physical ticket fulfillment and related mailing costs, while giving an updated overview of the invitation progress. At the event, the voucher codes were exchanged for tickets at FilmKiosk self-service kiosks.

• No mailing costs
• Live statistics
• SMS notifications
• Attendee survey

After sending “KINOJUL” to the shortcode, participants received a game code. The game code could be entered on self service kiosks at the participating cinemas, where it would be revealed if it carried a prize. If lucky, the self service kiosk would print a gift voucher that could be redeemed instantly.

We proposed a kiosk solution that would give immediate access to drinks recipes. Customers are constantly presented with 4 recipes. Click a recipe to get the ingredients, get the step-by-step instructions and print a shoppinglist with included recipe.

With a mobile broadband connection for the kiosk, updating of content and monitoring has been a breeze.

The customer experience was pretty straightforward. Send a SMS with “2for1″ to 1989 and within seconds you get a personal voucher code back in a SMS message. Enter the voucher code on one of the selfservice kiosks at one of the participating movie theaters and a discount voucher is printed for you. Use the discount voucher at the ticket office to get your discount.

The the personal voucher code, NetCom was able to track the usage among individual customers, individual movie theaters and their distribution over date and time. The ability to track these key variables allowed NetCom to identify target audiences for special screenings in the movie theater. It also allowed data to go back into NetCom CRM to measure the loyalty effect of the program on each individual participating customer.

The selfservice kiosks enabled the offering to go live within a very short timeframe, since no LoB integration was required from participating movie theaters. The screens also provided digital signage for NetCom campaigns and products along with accompanying interactive applications.

Booking the tickets took nothing but a few SMS messages. This made sure that also those without internet connected smartphones were able to participate. First send a message with the screening keyword and secondly reply with a confirmation message. By combining the customer validation flow, the ticket availability check and the mobile payment, the customer experience was instantaneous.

Once confirmed, the customer would receive a personal voucher code to be entered at the selfservice kiosks at the movie theaters. The selfservice kiosk would then proceed to print a ticket voucher that could be exchanged for entry to the screening. To make sure that no customer would forget the screening, a series of short reminder messages were scheduled and sent.

The live overview of sold and redeemed tickets gave NetCom an unique possibility to promote the screenings and fill the seats while limiting the amount of sold-out messages.

SEAS-NVE knows that the key to getting potential customers to consider new technology is the possibility of dialogue. To get the dialogue started, a combination of targeting and incentive is used.

We have developed a platform that allows SEAS-NVE to address potential customers with a simple “wheel-of-fortune” game. Through a DM with a game code, the potential customer participates in a the draw and is able to be contacted by a SEAS-NVE representative. The campaign lead platform is considered one of the best channels for FTTH customer acquisition.