Oslo Kino and Norsk Kino cinemas in Norway, were interested in a Christmas campaign. We created a mobile based campaign that only took an SMS to participate.
After sending “KINOJUL” to the shortcode, participants received a game code. The game code could be entered on self service kiosks at the participating cinemas, where it would be revealed if it carried a prize. If lucky, the self service kiosk would print a gift voucher that could be redeemed instantly.